Opinion Tester TM
The tool that dials you in.


Testing the Opinions of Your Target Demographic.

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Welcome to OpinionTester.com
 Opinion Tester is a Market Research organization that coordinates DIAL Focus Groups specifically designed to test the targeted
demographic opinions of DRTV consumers and TV viewers
in real-time on a second by second basis
.  

We call it opinion testing.

  • Do you need to know what your viewing consumer is thinking?
  • Do you need to know why a show did NOT work?
  • Do you need to know why a show DID work?
  • Do you need to know where the disconnects are with your target demographic?
  • Do you need to know what offer packs a punch?
  • Do you want to compare your show to a competitors? The Dial Does Not Lie!TM
Get dialed in with Opinion Tester by calling 714 850 9777

Opinion Testing Sessions include the following...
  • Design targeted recruitment process per session
  • Phone screen approx 60 respondents to generate 24 individuals per 1 session – targeting your instructed demographic
  • Recruit 24 individuals per session
  • Compensate participants for their time
  • Conduct sessions at our Orange County facility
  • Video tape session
  • Work with client to develop initial questions
  • Manage dial sessions which will include questions and a viewing of one 28:30 show 1 time.
  • Moderate focus group discussions
  • Total participant time expected to be approx 2.5 to 3 hrs
  • Generate reports including easy to read graphs, percentage breakdowns and a graphical overlay of participants second by second perception of the viewed show.  
Opinion TesterTM is a division of DETUAG inc. 
P. 714 850 9777
 
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