Welcome to OpinionTester.com
Opinion Tester is a Market Research organization that coordinates DIAL Focus Groups specifically designed to test the targeted
demographic opinions of DRTV consumers and TV viewers
in real-time on a second by second basis.
We call it opinion testing.
- Need to know what your viewing Consumer is thinking?
- Need to know why a show did not work?
- Need to know why a show did work?
- Need to know where the disconnects are with your audience?
- Need to know what offer packs a punch?
- Want to compare your show to a competitors?
If you answered YES to any of the above questions then you need the affordable and professional services of Opinion Tester Dial Testing Group.
The Dial Does Not Lie!TM
Get dialed in with Opinion Tester by calling 714 850 9777
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Design targeted recruitment process per session
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Phone screen approx 60 respondents to generate 24 individuals per 1 session – targeting your instructed demographic
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Recruit 24 individuals per session
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Compensate participants for their time
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Conduct sessions at our Orange County facility
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Video tape session
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Work with client to develop initial questions
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Manage dial sessions which will include questions and a viewing of one 28:30 show 1 time.
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Moderate focus group discussions
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Total participant time expected to be approx 2.5 to 3 hrs
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Generate reports including easy to read graphs, percentage breakdowns and a graphical overlay of participants second by second perception of the viewed show.