Welcome to OpinionTester.com
Opinion Tester is a Market Research organization that coordinates DIAL Focus Groups specifically designed to test the targeted
demographic opinions of DRTV consumers and TV viewers
in real-time on a second by second basis.
We call it opinion testing.
- Do you need to know what your viewing consumer is thinking?
- Do you need to know why a show did NOT work?
- Do you need to know why a show DID work?
- Do you need to know where the disconnects are with your target demographic?
- Do you need to know what offer packs a punch?
- Do you want to compare your show to a competitors? The Dial Does Not Lie!TM
Get dialed in with Opinion Tester by calling 714 850 9777
Opinion Testing Sessions include the following...
- Design targeted recruitment process per session
- Phone screen approx 60 respondents to generate 24 individuals per 1 session – targeting your instructed demographic
- Recruit 24 individuals per session
- Compensate participants for their time
- Conduct sessions at our Orange County facility
- Video tape session
- Work with client to develop initial questions
- Manage dial sessions which will include questions and a viewing of one 28:30 show 1 time.
- Moderate focus group discussions
- Total participant time expected to be approx 2.5 to 3 hrs
- Generate reports including easy to read graphs, percentage breakdowns and a graphical overlay of participants second by second perception of the viewed show.
