Opinion TesterTM

OT Focus Groups

Dial Focus Groups are not just for politicians.
          


Get dialed in with Opinion Tester Dial Focus Groups
by calling 714 850 9777

Opinion Tester Dial Focus Groups include the following:

  • Design targeted focus group recruitment process 
  • Phone screen approx 60 dial focus group respondents
  • generate screened dial focus group participants
  • Compensate dial focus group participants for their time
  • Conduct focus group sessions at our Orange County facility
  • Video tape discussion portion of the focus group
  • Work with client to develop initial questions and goals
  • Manage dial focus group sessions
  • Moderate focus group discussions
  • Generate focus group reports

 Opinion Tester Dial Focus group reports include:

  1. easy to read graph
  2. Summary of major findings
  3. Summary includes cross referencing of all 4 information channels
  4. Answers and desired breakdown of all multiple choice and written answers
  5. a DVD of the graphical overlay video of dial focus group participants' perception on the viewed presentation.  

 

            Total participant time expected to be approx 3 hrs for:
 
1. Explanation of Dial dial focus groups and dial use.
2. Dial calibration test.
2. Viewing of presentation with dial use.
3. Answering approx 60 on screen multiple choice questions via the dial
4. Hand written answers to 5 or 6 questions.
5. Traditional focus group discussion session
         




 

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